Key Questions

Ethical questions, risks and issues to think about to help create responsible AI products and services

Key Questions

Key questions you may want to ask during the design and build process of your organisation, yourself and your service.

  • Fundamentally, should we pursue this capability in the face of its ethical risks?
  • Does this project align with our orgs values and that of our customers?
  • Could there be a misalignment between the AI’s optimisation criteria and societies values? (e.g. youtube recommending fake news and polarising content)